♨️ Landing 51

Landing Page Structure

Hero Section

  • A compelling headline that clearly states the main value proposition.
  • A brief sub‐headline or tagline elaborating on the benefit.
  • Primary call‐to‐action button (e.g., “Get Started”, “Sign Up”).
  • Background image or illustration that supports the message.

Social Proof

  • Customer testimonials or quotes.
  • Logos of trusted brands or partners.

Feature Highlights

  • Showcase 3–5 core features with icons or graphics.
  • For each feature, include a short title and one-sentence description.

Benefits Overview

  • Explain how the features translate into real-world benefits.
  • Use concise bullet points for readability.

How It Works / Use Cases

  • A simple step-by-step walkthrough or numbered process.
  • Diagrams or screenshots illustrating each step.

Secondary Call-to-Action

  • A reminder of the primary CTA in a different format (e.g., in-line link).
  • An alternative action (e.g., “Contact Sales”, “Request Demo”).

FAQ

  • Answer the most common questions or address objections.
  • Use expandable/collapsible sections for length.

Footer

  • Links to legal pages (Terms of Service, Privacy Policy).
  • Contact information and social media links.

Explained

Hero Section

The hero section is the first element visitors encounter. It should:

  • Grab attention with a concise, benefit-focused headline.
  • Clarify your solution with a short, supporting sub-headline.
  • Drive action with a prominent, above-the-fold CTA button.
  • Reinforce your message with a relevant background visual that complements the copy.

Social Proof

Build trust with authentic endorsements:

  • Feature 2–3 customer testimonials, each with a short quote and attribution.
  • Display partner or client logos in a balanced layout.
  • Optionally include success story headlines (e.g., “Acme Inc. increased sales by 30%”).

Feature Highlights

Use this section to showcase 3–5 core features in a scannable format:

  • Pair each feature with an icon or graphic for instant recognition.
  • Include a clear title and a one-sentence description of the benefit.
  • Arrange features in a grid or horizontal layout for easy comparison.
  • Emphasize unique capabilities that differentiate your offering.

Benefits Overview

Translate features into real-world advantages:

  • Use brief bullet points to highlight key outcomes (e.g., “Save time,” “Reduce costs”).
  • Focus on user-centric language and measurable results.
  • Incorporate metrics or statistics when possible (e.g., “Boost productivity by 50%”).
  • Keep descriptions concise to maintain reader engagement.

How It Works / Use Cases

Guide your audience through typical workflows or scenarios:

  • Break the process into 3–4 clear steps, each with a brief heading.
  • Add diagrams or screenshots to illustrate each stage visually.
  • Use numbered icons or a stepper component for clarity.
  • Provide short captions explaining any interactive elements or decisions.

Secondary Call-to-Action

Reinforce your primary goal with an alternative prompt:

  • Remind visitors of the main CTA in a less prominent but visible format.
  • Offer a secondary action (e.g., “Request a Demo,” “Contact Sales”).
  • Position this near the FAQ or end of content to capture late-stage interest.

FAQ

Address common questions to reduce friction:

  • List 4–6 frequently asked questions with concise answers.
  • Use collapsible/accordion components to save vertical space.
  • Reference detailed resources or support documents as needed[docs].

Footer

Provide navigation, legal links, and additional engagement options:

  • Link to key pages: Terms of Service[tos], Privacy Policy[pp].
  • List contact methods: email, support portal, or social media handles.
  • Include a newsletter signup or links to related blog posts.