Landing51What Is a Hero Section?
The hero section is the first thing visitors see and it should immediately communicate:
- Who you're helping
- What problem you're solving.
- Why you're different
- No fluff, just straight to the point.
A strong hero hooks your audience in the first few seconds—if they don't “get it” right away, they're likely gone.
A common mistake people make in the hero section is to present what their product does and ignore what their product solves. These are completely different things.
For example, if you are in the bike rental business, you should not say "We rent bikes". Instead, use these problem solving headlines:
- "We help you explore the city on two wheels".
- "Beat city traffic on two wheels".
- "Make healthier, eco-friendly urban travel".
Real-World Examples
Airtable
Headline: “All your work, in one flexible platform.”
Subhead: “Organize anything, with anyone, from anywhere.”
CTA: “Get started for free”
airtable
Duolingo
Headline: “Learn a language for free. Forever.”
Subhead: “Fun, bite-sized lessons.”
CTA: “Get started”
duolingo
Canva
Headline: “Create beautiful designs with drag-and-drop simplicity.”
Subhead: “Design presentations, social media graphics, and more.”
CTA: “Try Canva Now”
canva
Shrink-Images.org
Headline: “Compress & convert images in seconds.”
Subhead: “100% in-browser—no uploads, no privacy risk.”
CTA: “Try it now”
shrink-images.org
Each of these heroes leads with a clear benefit, supports it with a concise subhead, and ends with a prominent call to action.